SNDT WOMEN'S UNIVERSITY

BMK Knowledge Resource Centre

Vithaldas Vidyavihar, Juhu Tara Road,
Santacruz (West) Mumbai - 400049

Marketing management theory and practice

Maheshwari, Rajendra & Jindal, Lokesh

Marketing management theory and practice - International Book House P. Ltd., New Dehli 2013 - xii,317

978-93-81335-53-6

658.8 Mah/Jin