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Quantitative modelling in marketing and management

Moutinho, Luiz (ed) & Huarng, Kun-Huarng (ed)

Quantitative modelling in marketing and management - World Scientific pub. co.Pte.Ltd., Singapore 2013 - xxvi,503

ISBN: 978-9814407717

Dewey Class. No.: 658.80072 Mou/Hua

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Quantitative modelling in marketing and management