APA
Davis S. M., . (2000). Brand asset management : driving profitable growth through your brands. Jossey-Bass: San Francisco.
Chicago
Davis Scott M, . 2000. Brand asset management : driving profitable growth through your brands. Jossey-Bass: San Francisco.
Harvard
Davis S. M., . (2000). Brand asset management : driving profitable growth through your brands. Jossey-Bass: San Francisco.
MLA
Davis Scott M, . Brand asset management : driving profitable growth through your brands. Jossey-Bass: San Francisco. 2000.