APA
Aaker D. A., . (1996). Building strong brands. The Free Press: New York.
Chicago
Aaker David A, . 1996. Building strong brands. The Free Press: New York.
Harvard
Aaker D. A., . (1996). Building strong brands. The Free Press: New York.
MLA
Aaker David A, . Building strong brands. The Free Press: New York. 1996.