APA
Govindarajan M., . (2015). Marketing management : concepts, cases, challenges and trends 2nd ed. PHI learning: Delhi.
Chicago
Govindarajan M, . 2015. Marketing management : concepts, cases, challenges and trends 2nd ed. PHI learning: Delhi.
Harvard
Govindarajan M., . (2015). Marketing management : concepts, cases, challenges and trends 2nd ed. PHI learning: Delhi.
MLA
Govindarajan M, . Marketing management : concepts, cases, challenges and trends 2nd ed. PHI learning: Delhi. 2015.