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Marketing management a strategic approach with a global orientation

Boyd, Harper W; Walker, Orville C & Larreche, Jean-Claude

Marketing management a strategic approach with a global orientation - 3rd ed - Irwin McGraw-Hill Boston 1998 - xxii,547

E

Subjects--Facted Index Terms:
Commerce and Management

Universal Decimal Class. No.: 658.8

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Marketing management a strategic approach with a global orientation