APA
Moorthi Y. L. R., . (1999). Brand management : the Indian context. Vikas: New Delhi.
Chicago
Moorthi Y L R, . 1999. Brand management : the Indian context. Vikas: New Delhi.
Harvard
Moorthi Y. L. R., . (1999). Brand management : the Indian context. Vikas: New Delhi.
MLA
Moorthi Y L R, . Brand management : the Indian context. Vikas: New Delhi. 1999.