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Advertising and promotion : an integrated marketing communications perspective 9th ed.

Belch, George E ; Belch, Michael A ; Purani, Keyoor

Advertising and promotion : an integrated marketing communications perspective 9th ed. - Mcgraw hill education pvt ltd. Chennai 2018 - xliii,1016

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Universal Decimal Class. No.: 659.1

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Advertising and promotion : an integrated marketing communications perspective 9th ed.