APA
West D. . F. J. . I. E., . (2018). Strategic marketing : creating competitive advantage, 2nd ed. Oxford university press: New Delhi.
Chicago
West Douglas Ford John Ibrahim Essam, . 2018. Strategic marketing : creating competitive advantage, 2nd ed. Oxford university press: New Delhi.
Harvard
West D. . F. J. . I. E., . (2018). Strategic marketing : creating competitive advantage, 2nd ed. Oxford university press: New Delhi.
MLA
West Douglas Ford John Ibrahim Essam, . Strategic marketing : creating competitive advantage, 2nd ed. Oxford university press: New Delhi. 2018.