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Advertising, brands and consumer behaviour : the Indian context

Kumar, S Ramesh ; Krishnamurthy, Anup

Advertising, brands and consumer behaviour : the Indian context - Sage New Delhi 2020 - xiv,273

ISBN: 9789353883928

Subjects--Topical Terms:
consumer behaviour

Subjects--Facted Index Terms:
brands
Extension Education
Managment studies
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Advertising, brands and consumer behaviour : the Indian context