APA
Shimp, . (2018). Advertising, promotion, and other aspects of integrated marketing communications 9th ed. Cengage learning: New Delhi.
Chicago
Shimp, . 2018. Advertising, promotion, and other aspects of integrated marketing communications 9th ed. Cengage learning: New Delhi.
Harvard
Shimp, . (2018). Advertising, promotion, and other aspects of integrated marketing communications 9th ed. Cengage learning: New Delhi.
MLA
Shimp, . Advertising, promotion, and other aspects of integrated marketing communications 9th ed. Cengage learning: New Delhi. 2018.