SNDT WOMEN'S UNIVERSITY

BMK Knowledge Resource Centre

Vithaldas Vidyavihar, Juhu Tara Road,
Santacruz (West) Mumbai - 400049

Principles of marketing

Kotler, Philip & Armstrong, Gary

Principles of marketing - 5th ed. - Prentice Hall of india Private Limited, New Delhi 1992 - xx,711

0-87692-704-5

658.8 Kot/Arm