APA
Aaker D. A. &. M. J. G., . (1989). Advertising management. Prentice Hall of India, New Delhi: .
Chicago
Aaker David A & Myers John G, . 1989. Advertising management. Prentice Hall of India, New Delhi: .
Harvard
Aaker D. A. &. M. J. G., . (1989). Advertising management. Prentice Hall of India, New Delhi: .
MLA
Aaker David A & Myers John G, . Advertising management. Prentice Hall of India, New Delhi: . 1989.