APA
S J Bedekar, . (1991). Marketing : concepts and strategies. Oxford University Press, Mumbai: .
Chicago
S J Bedekar, . 1991. Marketing : concepts and strategies. Oxford University Press, Mumbai: .
Harvard
S J Bedekar, . (1991). Marketing : concepts and strategies. Oxford University Press, Mumbai: .
MLA
S J Bedekar, . Marketing : concepts and strategies. Oxford University Press, Mumbai: . 1991.