APA
Sengupta S., . (1990). Brand positioning. Tata McGraw Hill, New Delhi: .
Chicago
Sengupta Subroto, . 1990. Brand positioning. Tata McGraw Hill, New Delhi: .
Harvard
Sengupta S., . (1990). Brand positioning. Tata McGraw Hill, New Delhi: .
MLA
Sengupta Subroto, . Brand positioning. Tata McGraw Hill, New Delhi: . 1990.