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Internet marketing : integrating online & offline strategies 3rd ed.

Roberts, Mary Lou ; Zahay, Debra

Internet marketing : integrating online & offline strategies 3rd ed. - Cengage learning New Delhi 2021 - xxii,484

ISBN: 9788131531785

Subjects--Topical Terms:
Management Studies

Subjects--Facted Index Terms:
Management Studies
online branding
Online shopping
social media marketing
Internet marketing

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Internet marketing : integrating online & offline strategies 3rd ed.