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A framework for marketing management 6th ed.

Kotler, Philip ; Keller, Kevin Lane

A framework for marketing management 6th ed. - Pearson Noida 2021 - 344

ISBN: 9789332575394

Subjects--Topical Terms:
MANAGEMENT

Subjects--Facted Index Terms:
MANAGEMENT
MARKETING
COMMUNICATION
delivery
Value creation
Customer relationships

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A framework for marketing management 6th ed.