APA
Govindarajan M., . (2015). Marketing management : concepts, cases, challenges and trends.-2nd ed. Delhi: PHI Learning.
Chicago
Govindarajan M, . 2015. Marketing management : concepts, cases, challenges and trends.-2nd ed. Delhi: PHI Learning.
Harvard
Govindarajan M., . (2015). Marketing management : concepts, cases, challenges and trends.-2nd ed. Delhi: PHI Learning.
MLA
Govindarajan M, . Marketing management : concepts, cases, challenges and trends.-2nd ed. Delhi: PHI Learning. 2015.