APA
Lovelock C. W. J. C. J., . (2016). Service marketing: people technology strategy 7th ed. India: Pearson.
Chicago
Lovelock Christopher Wirtz Jochen Chatterjee Jayant, . 2016. Service marketing: people technology strategy 7th ed. India: Pearson.
Harvard
Lovelock C. W. J. C. J., . (2016). Service marketing: people technology strategy 7th ed. India: Pearson.
MLA
Lovelock Christopher Wirtz Jochen Chatterjee Jayant, . Service marketing: people technology strategy 7th ed. India: Pearson. 2016.