APA
Kotler P. A. G., . (2008). Principles of marketing. Delhi, India: Pearson Prentice Hall.
Chicago
Kotler Philip Armstong Gary, . 2008. Principles of marketing. Delhi, India: Pearson Prentice Hall.
Harvard
Kotler P. A. G., . (2008). Principles of marketing. Delhi, India: Pearson Prentice Hall.
MLA
Kotler Philip Armstong Gary, . Principles of marketing. Delhi, India: Pearson Prentice Hall. 2008.