SNDT WOMEN'S UNIVERSITY

BMK Knowledge Resource Centre

Vithaldas Vidyavihar, Juhu Tara Road,
Santacruz (West) Mumbai - 400049

Principles of marketing

Kotler, Philip ; Armstrong, Gary ; Agnihotri, Prafulla Y

Principles of marketing - India Pearson c2018 - xx,701



9789352865611


Marketing


Marketing
Commerce and Management
Management Studies
consumer behaviour