SNDT WOMEN'S UNIVERSITY
BMK Knowledge Resource Centre
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Santacruz (West) Mumbai - 400049
Consumer behavior : building marketing strategy (Record no. 125447)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00258nam a2200085Ia 4500 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hawkins, Del I, Best, Roger J & Coney, Kenneth A |
| 245 ## - TITLE STATEMENT | |
| Title | Consumer behavior : building marketing strategy |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi |
| Name of publisher, distributor, etc. | Tata McGraw Hill |
| Date of publication, distribution, etc. | c2003 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Audio Visual |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| SNDT Juhu | SNDT Juhu | 12/12/2009 | 658.8342Haw | A01625 | 04/07/2024 | 04/07/2024 | Audio Visual |