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Examining the Factors Influencing eWOM Through Social Networking Sites and the effect of eWOM on Consumers Purchase Intention (Record no. 129779)

MARC details
000 -LEADER
fixed length control field 00642nam a2200157 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 241016b |||||||| |||| 00| 0 eng d
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Jyakshi SHarma
245 ## - TITLE STATEMENT
Title Examining the Factors Influencing eWOM Through Social Networking Sites and the effect of eWOM on Consumers Purchase Intention
300 ## - PHYSICAL DESCRIPTION
Extent 65-82
654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS
Subject <a href="electronic world of mouth(eWOM) ">electronic world of mouth(eWOM) </a>
-- <a href="social nwtworing sites (SNSs)">social nwtworing sites (SNSs)</a>
-- <a href="brand awareness ">brand awareness </a>
-- <a href="Brand image ">Brand image </a>
-- <a href="purchase intention">purchase intention</a>
773 0# - HOST ITEM ENTRY
Host Biblionumber 80314
Host Itemnumber 109766
Place, publisher, and date of publication India Associated Management Consultants
Title Indian Journal of Marketing
International Standard Serial Number 0973 8703
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Journal Article
773 0# - HOST ITEM ENTRY
-- JP200
942 ## - ADDED ENTRY ELEMENTS (KOHA)
-- ddc
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Location (home branch) Sublocation or collection (holding branch) Date acquired Koha issues (times borrowed) Piece designation (barcode) Koha date last seen Price effective from Koha item type
    Dewey Decimal Classification     SNDT Juhu SNDT Juhu 16/10/2024   JP200.4 16/10/2024 16/10/2024 Journal Article