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A Novel Transformation-Based E-Commerce Website Structure Optimization Model (Record no. 130128)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02044nam a2200181 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241112b |||||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | citations to date 0 Altmetric Articles A Novel Transformation-Based E-Commerce Website Structure Optimization Model Shina Panicker |
| 245 ## - TITLE STATEMENT | |
| Title | A Novel Transformation-Based E-Commerce Website Structure Optimization Model |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | p3-12 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. biblio.abstract | E-commerce websites host extensive and heterogeneous web entities requiring constant structural modifications to generate optimal online storefronts in alignment with the latest trends, market changes, customer needs, and expectations. Such website restructuring problems require the generation of optimal web entity sequences where the order and placement of web entities maximizes the sales even while facilitating a lasting online customer relationship. Most existing research in designing such websites focuses on making superficial changes, such as addition of new and popular links or automatic creation of index pages to ease navigation. Moreover, the existing research did not focus much on display time, aesthetic appeal, location, size, discounts, customer preferences, and ongoing trends, etc. taken together, while restructuring websites. In this paper, these factors have been taken into consideration by the proposed novel transformation-based adaptive website structure optimization model for e-commerce websites. Further, genetic algorithm has been used in the proposed model to compute optimal web entity sequences. Experimental results showed that the web entity sequences computed using the proposed model results in effective and user-friendly website design that would foster a lasting customer relationship. |
| 654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS | |
| Subject | <a href="aptive websites">aptive websites</a> |
| -- | <a href="E-commerce">E-commerce</a> |
| -- | <a href="Genetic algorithm">Genetic algorithm</a> |
| -- | <a href="Metaheuristic techniques">Metaheuristic techniques</a> |
| -- | <a href="Web entities">Web entities</a> |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | T. V. Vijay Kumar |
| -- | Divakar Yadav |
| 773 0# - HOST ITEM ENTRY | |
| Host Biblionumber | 80270 |
| Host Itemnumber | 109582 |
| Place, publisher, and date of publication | New Delhi IETE |
| Title | IETE Technical Review |
| International Standard Serial Number | 0256-4602 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Journal Article |
| 773 0# - HOST ITEM ENTRY | |
| -- | JP25 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| -- | ddc |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Koha issues (times borrowed) | Piece designation (barcode) | Koha date last seen | Price effective from | Koha item type |
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| Dewey Decimal Classification | SNDT Juhu | SNDT Juhu | 12/11/2024 | JP25.2 | 12/11/2024 | 12/11/2024 | Journal Article |