SNDT WOMEN'S UNIVERSITY
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Effect of Demonetization on Advertising, Research & Development and Human Resource Intensities and its Impact on Firm’s Performance (Record no. 130247)
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| 000 -LEADER | |
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| fixed length control field | 01935nam a22001817a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241114b |||||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Som Sekhar Bhattacharyya |
| 245 ## - TITLE STATEMENT | |
| Title | Effect of Demonetization on Advertising, Research & Development and Human Resource Intensities and its Impact on Firm’s Performance |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | p361-373 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. biblio.abstract | Investing in advertising, research and development (R&D) and human resource management and development (HRMD) enabled firms to achieve competitive advantage and improve profitability. Indian economy witnessed the event of ‘Demonetization’ in November 2016 that created short term cash shortage. The study aimed at understanding the relationship of advertising, R&D and HRMD intensities on firm performance (proxied with return on assets). The effects of demonetization on these variables were explored. Financial data of listed Indian firms, over the years 2014–2019 was collected from CMIE Prowess database for the analysis using fixed effects panel-data regression. Results indicated significant positive relationship between R&D and advertising intensity with firm’s performance pre-demonetization, while reduced effect post-demonetization. HRMD intensity had a negative relationship pre as well as post-demonetization on firm’s performance. The results provided insights for managers and decision-makers on the impact of cash resource allocation on R&D, HRMD and advertising expenditures in creating firm value. |
| 654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS | |
| Subject | <a href="Demonetization Event">Demonetization Event</a> |
| -- | <a href="Research and Development intensity">Research and Development intensity</a> |
| -- | <a href="Human resource Management and development intensity">Human resource Management and development intensity</a> |
| -- | <a href="Advertising intensity">Advertising intensity</a> |
| -- | <a href="Fixed Effects panel-data regression">Fixed Effects panel-data regression</a> |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Praveen Nemana |
| 773 0# - HOST ITEM ENTRY | |
| Host Biblionumber | 80316 |
| Host Itemnumber | 110092 |
| Place, publisher, and date of publication | New Delhi Sage Publications |
| Title | Vision: The Journal of Business Perspectives |
| International Standard Serial Number | 0972-2629 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Journal Article |
| 773 0# - HOST ITEM ENTRY | |
| -- | JP351 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
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| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Koha issues (times borrowed) | Piece designation (barcode) | Koha date last seen | Price effective from | Koha item type |
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| Dewey Decimal Classification | SNDT Juhu | SNDT Juhu | 14/11/2024 | JP351.5 | 14/11/2024 | 14/11/2024 | Journal Article |