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Antecedents to Organic Tea Buying Behavior and Consumption Among Millennials in India : Through the Lens of Theory of Planned Behavior (Record no. 130344)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02314nam a2200181 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241119b |||||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Nilesh Kate |
| 245 ## - TITLE STATEMENT | |
| Title | Antecedents to Organic Tea Buying Behavior and Consumption Among Millennials in India : Through the Lens of Theory of Planned Behavior |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | P 44-62 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. biblio.abstract | Purpose : The purpose of the study was to leverage the unique approach of the theory of planned behavior (TPB) to evaluate and comprehend the consumer attitude and buying behavior toward organic tea in India by using the structural equation model.<br/><br/>Methodology : Primary data were collected by interviewing 470 respondents from diverse backgrounds and demographic profiles. The acquired data were then subjected to structural equation modeling (SEM) and partial least squares analysis methods. Actionable insights were extracted from analyzing consumer attitudes and purchasing behavior about organic tea.<br/><br/>Findings : It was shown that the majority of millennials favored organic tea. The perceived value was greatly influenced by trust, environmental concerns, perceived quality, perceived price, benefits connected to “health, beauty, and wellness,” and product features. It was discovered that consumer knowledge, environmental concerns, and personal and subjective norms significantly influenced consumers’ attitudes and purchasing decisions about organic tea.<br/><br/>Practical Implications : This research provided insightful information that may be used to create marketing and branding plans for organic tea. It unquestionably offered guidance and suggestions on advancing the ecosystem for organic tea and its use.<br/><br/>Originality : This research was innovative in that it used the TPB model and expanded upon it to determine the critical elements influencing millennials’ attitudes, preferences, and purchasing behaviors regarding organic tea. |
| 654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS | |
| Subject | <a href="organic tea">organic tea</a> |
| -- | <a href="organic food">organic food</a> |
| -- | <a href="sustainability">sustainability</a> |
| -- | <a href=" buying behavior"> buying behavior</a> |
| -- | <a href="marketing management">marketing management</a> |
| -- | <a href=" brand management"> brand management</a> |
| -- | <a href="circular economy">circular economy</a> |
| -- | <a href="climate change">climate change</a> |
| -- | <a href=" healthy lifestyle"> healthy lifestyle</a> |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Prashant Chaudhary |
| -- | Mahendra More |
| 773 0# - HOST ITEM ENTRY | |
| Host Biblionumber | 80314 |
| Host Itemnumber | 109598 |
| Place, publisher, and date of publication | India Associated Management Consultants |
| Title | Indian Journal of Marketing |
| International Standard Serial Number | 0973 8703 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Journal Article |
| 773 0# - HOST ITEM ENTRY | |
| -- | JP41 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| -- | ddc |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Koha issues (times borrowed) | Piece designation (barcode) | Koha date last seen | Price effective from | Koha item type |
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| Dewey Decimal Classification | SNDT Juhu | SNDT Juhu | 19/11/2024 | JP41.3 | 19/11/2024 | 19/11/2024 | Journal Article |