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Measuring Service Quality and Farmers’ Satisfaction in e-National Agricultural Market Using the SERVQUAL Model (Record no. 130345)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02660nam a2200169 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241119b |||||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ramakrishna Bandaru |
| 245 ## - TITLE STATEMENT | |
| Title | Measuring Service Quality and Farmers’ Satisfaction in e-National Agricultural Market Using the SERVQUAL Model |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | P 63-75 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. biblio.abstract | Purpose : The Ministry of Agriculture, Government of India, developed the Electronic National Agriculture Market (e-NAM), an online platform that allows farmers to sell their produce throughout the nation. A total of 1,361 Agricultural Produce Market Committees (APMCs) in 23 states and 4 union territories provide e-NAM services. It has been observed that only a few markets have been implementing the e-NAM services effectively. According to a literature review, farmers do not generally accept or use the e-NAM services. This study used the SERVQUAL methodology to quantify the relationship between service quality characteristics and the farmers’ e-NAM satisfaction levels.<br/><br/>Methodology : The SERVQUAL model was utilized to examine the association between farmers’ satisfaction and SERVQUAL dimensions. Primary data were gathered from farmers who were registered participants in the Telangana and Odisha e-NAM implementation markets. Approximately 241 samples were chosen by a basic random sampling method. The path model and confirmatory factor analysis were created using AMOS software.<br/><br/>Findings : According to the study, farmers’ satisfaction levels are largely influenced by just three SERVQUAL model dimensions: assurance, reliability, and tangibility.<br/><br/>Practical Implications : The Ministry of Agriculture must provide the State agriculture marketing authorities with the necessary policy guidelines in order to fortify the three highly consequential SERVQUAL dimensions in each e-NAM implementing market: Assurance (lessening of intermediaries, information of price and market conditions, assignment, grading, etc.), reliability (best price, intertrading, e-bidding, etc.), and tangibility (computers, electronic weight, handheld machines, and restrooms).<br/><br/>Originality : In contrast to other studies on the e-NAM, the current study examined the relationship between the electronic National Agriculture Market’s service quality aspects and farmers’ satisfaction levels by building on the SERVQUAL model. |
| 654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS | |
| Subject | <a href="e-National Agriculture Market (e-NAM)">e-National Agriculture Market (e-NAM)</a> |
| -- | <a href=" farmers"> farmers</a> |
| -- | <a href="SERVQUAL model">SERVQUAL model</a> |
| -- | <a href="satisfaction">satisfaction</a> |
| -- | <a href=" tangibility"> tangibility</a> |
| 773 0# - HOST ITEM ENTRY | |
| Host Biblionumber | 80314 |
| Host Itemnumber | 109598 |
| Place, publisher, and date of publication | India Associated Management Consultants |
| Title | Indian Journal of Marketing |
| International Standard Serial Number | 0973 8703 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Journal Article |
| 773 0# - HOST ITEM ENTRY | |
| -- | JP41 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| -- | ddc |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Koha issues (times borrowed) | Piece designation (barcode) | Koha date last seen | Price effective from | Koha item type |
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| Dewey Decimal Classification | SNDT Juhu | SNDT Juhu | 19/11/2024 | JP41.4 | 19/11/2024 | 19/11/2024 | Journal Article |