SNDT WOMEN'S UNIVERSITY
BMK Knowledge Resource Centre
Vithaldas Vidyavihar, Juhu Tara Road,
Santacruz (West) Mumbai - 400049
Integrated marketing communication in digital age (Record no. 130390)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00478nam2200181 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250127b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789357466097 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | E |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kumar, Divesh |
| 245 ## - TITLE STATEMENT | |
| Title | Integrated marketing communication in digital age |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Wiley India Pvt Ltd |
| Date of publication, distribution, etc | 2024 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvi,570 |
| Other physical details | pbk |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Program name | PG |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Comm.&Mgt |
| 700 ## - ADDITIONAL AUTHORS | |
| Personal name | Rehman, Varisha |
| -- | Rahman, Zillur |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| 999 ## - | |
| -- | 130390 |
| -- | 130390 |
| Withdrawn status | Lost status | Not for loan | Koha collection | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Source of acquisition | Cost, normal purchase price | Piece designation (barcode) | Cost, replacement price | Nonpublic note (lost item payment) | Koha item type | Inventory number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| NTB | SNDT Juhu | SNDT Juhu | 27/01/2025 | Sita Books | 779.22 | 088569 | 999.00 | Juhu/UF/H&SS/Comm.&Mgt/PG | Book | SITA/2024/CRB/162/12.11.24 |