SNDT WOMEN'S UNIVERSITY
BMK Knowledge Resource Centre
Vithaldas Vidyavihar, Juhu Tara Road,
Santacruz (West) Mumbai - 400049
Advertising brands and consumer behaviour : the Indian context (Record no. 130404)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00464nam2200169 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250127b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788119896240 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | E |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kumar, S Ramesh ; Krishnamurthy, Anup |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising brands and consumer behaviour : the Indian context |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Uttar Pradesh |
| Name of publisher, distributor, etc | Pearson |
| Date of publication, distribution, etc | 2024 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi,262 |
| Other physical details | pbk |
| 526 ## - STUDY PROGRAM INFORMATION NOTE | |
| Program name | UG |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Admin Service |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| 999 ## - | |
| -- | 130404 |
| -- | 130404 |
| Withdrawn status | Lost status | Not for loan | Koha collection | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Source of acquisition | Cost, normal purchase price | Piece designation (barcode) | Cost, replacement price | Nonpublic note (lost item payment) | Koha item type | Inventory number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| NTB | SNDT Juhu | SNDT Juhu | 30/01/2025 | Vakratund Book House | 399.20 | 088582 | 499.00 | Juhu/UF/PVP/Admin Service/DAS/UG | Book | HO/IN/461/08.10.2024 |