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Cultural Branding in the Arab Region (Record no. 130558)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01613nam a2200169 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241211b |||||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Noha Mellor |
| 245 ## - TITLE STATEMENT | |
| Title | Cultural Branding in the Arab Region |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | p313-329 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. biblio.abstract | The comparative study of cultural policies in the Arab region remains a relatively underexplored domain, particularly in how these policies influence nation branding and nation-building efforts. This exploratory study seeks to contribute to this nascent field by adopting a comparative lens to examine the cultural policies of three Arab nations: the United Arab Emirates (UAE), Saudi Arabia and Egypt. Through a document analysis of key policies from these countries, this research unveils the intricate ways cultural strategies are employed to articulate and disseminate national, ethical and political ideologies. The article articulates how each country’s approach to cultural policy—commodification in the UAE, securitisation in Egypt and religionisation in Saudi Arabia—reflects and is shaped by unique local, regional and global power dynamics. By contextualising these policies within broader frameworks of market forces, security concerns and religious influences, the study offers insights into the complex interplay between cultural policymaking and nation branding in the Arab world. |
| 654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS | |
| Subject | <a href="arab region">arab region</a> |
| -- | <a href="cultural policies">cultural policies</a> |
| -- | <a href="cultural branding">cultural branding</a> |
| -- | <a href="religion">religion</a> |
| -- | <a href="creative economy">creative economy</a> |
| 773 0# - HOST ITEM ENTRY | |
| Host Biblionumber | 125263 |
| Host Itemnumber | 110670 |
| Place, publisher, and date of publication | New Delhi Sage Publication India |
| Title | Media Watch |
| International Standard Serial Number | 0976-0911 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Journal Article |
| 773 0# - HOST ITEM ENTRY | |
| -- | JP378 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| -- | ddc |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Koha issues (times borrowed) | Piece designation (barcode) | Koha date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | SNDT Juhu | SNDT Juhu | 11/12/2024 | JP378.3 | 11/12/2024 | 11/12/2024 | Journal Article |