SNDT WOMEN'S UNIVERSITY
BMK Knowledge Resource Centre
Vithaldas Vidyavihar, Juhu Tara Road,
Santacruz (West) Mumbai - 400049
Influencer Marketing and Consumer Behaviour: A Systematic Literature Review (Record no. 130691)
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| fixed length control field | 01818nam a22001937a 4500 |
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| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Aswathi Kanaveedu |
| 245 ## - TITLE STATEMENT | |
| Title | Influencer Marketing and Consumer Behaviour: A Systematic Literature Review |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | P.547-566 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. biblio.abstract | Influencer marketing is an emerging area in the field of marketing. Specifically, this topic grabs the attention of several academicians and practitioners because of the key role played by influencers to stimulate consumer behaviour. Significantly, a systematic way of analysing and summarising the works of literature in this nascent area is necessary. A systematic literature review provides a comprehensive overview of the whole literature studied. From this knowledge, a systematic literature review has been undertaken from the period of 2016 to 2021 based on 65 articles from the ABDC journal to fetch relevant research themes, methodology, theories, variables, antecedents and consequences and potential research gaps. From this information, this research proposed an integrative framework which depicts the role of social media influencers in activating consumer behaviour. Future research direction has presented comprising of knowledge gap in the existing literature from key areas such as theory, methodology and settings. This research provides implications for both theories and practice. |
| 654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS | |
| Subject | <a href="Social Media Influencer ">Social Media Influencer </a> |
| -- | <a href="Social Networking Sites ">Social Networking Sites </a> |
| -- | <a href="Consumer Behaviour ">Consumer Behaviour </a> |
| -- | <a href="Persuasion ">Persuasion </a> |
| -- | <a href="Psychological Factors ">Psychological Factors </a> |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Jacob Joseph Kalapurackal |
| 773 0# - HOST ITEM ENTRY | |
| Host Biblionumber | 80316 |
| Host Itemnumber | 110833 |
| Place, publisher, and date of publication | New Delhi Sage Publications |
| Title | Vision: The Journal of Business Perspectives |
| International Standard Serial Number | 0972-2629 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Journal Article |
| 773 0# - HOST ITEM ENTRY | |
| -- | JP433 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| -- | ddc |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
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| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Koha issues (times borrowed) | Piece designation (barcode) | Koha date last seen | Price effective from | Koha item type |
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| Dewey Decimal Classification | SNDT Juhu | SNDT Juhu | 19/12/2024 | JP433.1 | 19/12/2024 | 19/12/2024 | Journal Article |