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Exploring the Nexus Between Internal Branding and Front-line Employees Performance in Indian Public Sector Banks: Serial Mediation Approach (Record no. 130693)
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| fixed length control field | 01556nam a2200181 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241219b |||||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | V. Madhusudhan Goud |
| 245 ## - TITLE STATEMENT | |
| Title | Exploring the Nexus Between Internal Branding and Front-line Employees Performance in Indian Public Sector Banks: Serial Mediation Approach |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | P.580-591 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. biblio.abstract | Abstract<br/>This research investigates the underpinning mechanism stating how internal branding influences front-line employee performance. Specifically, it investigates the mediation and serial mediation effects of work engagement and job satisfaction between internal branding and organizational citizenship behaviours towards customers (OCBC) from 623 front-line employees within public sector banks of India. Results indicate that work engagement and job satisfaction fully and serially mediate between internal branding and OCBC. Job satisfaction only fully mediates the link between internal branding and OCBC. The research provides valuable insights to academicians and bank managers to adopt internal branding and leverage OCBC through work engagement and job satisfaction. |
| 654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS | |
| Subject | <a href="Internal Branding ">Internal Branding </a> |
| -- | <a href="Work Engagement ">Work Engagement </a> |
| -- | <a href="Job Satisfaction ">Job Satisfaction </a> |
| -- | <a href="Organizational Citizenship Behaviours towards Customer (OCBC)">Organizational Citizenship Behaviours towards Customer (OCBC)</a> |
| -- | <a href="Front-line Employees ">Front-line Employees </a> |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sheena |
| 773 0# - HOST ITEM ENTRY | |
| Host Biblionumber | 80316 |
| Host Itemnumber | 110833 |
| Place, publisher, and date of publication | New Delhi Sage Publications |
| Title | Vision: The Journal of Business Perspectives |
| International Standard Serial Number | 0972-2629 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Journal Article |
| 773 0# - HOST ITEM ENTRY | |
| -- | JP433 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| -- | ddc |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Koha issues (times borrowed) | Piece designation (barcode) | Koha date last seen | Price effective from | Koha item type |
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| Dewey Decimal Classification | SNDT Juhu | SNDT Juhu | 19/12/2024 | JP433.3 | 19/12/2024 | 19/12/2024 | Journal Article |