SNDT WOMEN'S UNIVERSITY
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Understanding Customer Confusion in the Marketplace – A Systematic Literature Review (Record no. 130796)
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| fixed length control field | 01963nam a2200181 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250121b |||||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Aayushi Sharma |
| 245 ## - TITLE STATEMENT | |
| Title | Understanding Customer Confusion in the Marketplace – A Systematic Literature Review |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | P.8-28 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. biblio.abstract | Purpose : Customers typically experience uncertainty, a lack of clarity, and confusion as a result of the exponential increase in information, products/services, and touchpoints in today’s quickly changing marketplace. The purchase experience of clients has been greatly impacted by customer confusion, so marketers must solve this issue. Therefore, this analysis offered a thorough grasp of the phenomena by methodically reviewing the body of literature already available on consumer uncertainty.<br/><br/>Methodology : The study examined 110 research studies from 1966 (since its beginning) to July 2024 using Scopus and the Web of Science. It used a framework based on the antecedents, decisions, and outcomes — theories, contexts, and methods (ADO-TCM) to give a thorough knowledge of consumer uncertainty in the marketplace.<br/><br/>Findings : The review presented the antecedents, decisions, outcomes, theories, contexts, and methods relevant to exploring customer confusion and proposed future research directions.<br/><br/>Practical Implications : The literature review provided implications for marketers, brands, and retailers. It offered practical insights to reduce customer confusion in the marketplace.<br/><br/>Originality/Value : The literature review adopted an ADO-TCM framework-based approach to structure the review findings. |
| 654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS | |
| Subject | <a href="customer confusion">customer confusion</a> |
| -- | <a href="consumer confusion">consumer confusion</a> |
| -- | <a href="systematic literature review">systematic literature review</a> |
| -- | <a href="ADO-TCM framework">ADO-TCM framework</a> |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Rahul Pratap Singh Kaurav |
| 773 0# - HOST ITEM ENTRY | |
| Host Biblionumber | 80314 |
| Host Itemnumber | 111200 |
| Place, publisher, and date of publication | India Associated Management Consultants |
| Title | Indian Journal of Marketing |
| International Standard Serial Number | 0973 8703 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Journal Article |
| 773 0# - HOST ITEM ENTRY | |
| -- | JP497 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| -- | ddc |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Koha issues (times borrowed) | Piece designation (barcode) | Koha date last seen | Price effective from | Koha item type |
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| Dewey Decimal Classification | SNDT Juhu | SNDT Juhu | 21/01/2025 | JP497.1 | 21/01/2025 | 21/01/2025 | Journal Article |