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Determinants of Brand Loyalty of Over-the-Counter Drugs (Record no. 130810)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01534nam a2200181 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250121b |||||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ashutosh Pandey |
| 245 ## - TITLE STATEMENT | |
| Title | Determinants of Brand Loyalty of Over-the-Counter Drugs |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | P.61-75 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. biblio.abstract | Purpose : This paper examined the determinants of brand loyalty for OTC drugs. It further analyzed brand experience, trust, and attachment to examine the model.<br/><br/>Methodology : It utilized a sample of 296 users in the Delhi-NCR region in India. A quantitative research technique was used to collect the data through a questionnaire. Smart PLS was used for the quantitative analysis of the proposed model.<br/><br/>Findings : The findings revealed that brand experience in Over-the-Counter Drugs (OTC) positively and significantly impacted brand loyalty. The findings revealed that experiential branding leads to effective brand loyalty.<br/><br/>Practical Implication : The paper introduced the brand loyalty model for OTC brands and gave scope for developing the sustained growth of the product by working out the determinants of brand loyalty, such as brand experience, brand trust, and brand attachment.<br/><br/>Originality : The paper proposed and validated a unique OTC brand loyalty model. |
| 654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS | |
| Subject | <a href="OTC">OTC</a> |
| -- | <a href=" brand"> brand</a> |
| -- | <a href=" loyalty"> loyalty</a> |
| -- | <a href="experience">experience</a> |
| -- | <a href=" trust"> trust</a> |
| -- | <a href="attachment">attachment</a> |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Shimona |
| 773 0# - HOST ITEM ENTRY | |
| Host Biblionumber | 80314 |
| Host Itemnumber | 111200 |
| Place, publisher, and date of publication | India Associated Management Consultants |
| Title | Indian Journal of Marketing |
| International Standard Serial Number | 0973 8703 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Journal Article |
| 773 0# - HOST ITEM ENTRY | |
| -- | JP497 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| -- | ddc |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Koha issues (times borrowed) | Piece designation (barcode) | Koha date last seen | Price effective from | Koha item type |
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| Dewey Decimal Classification | SNDT Juhu | SNDT Juhu | 21/01/2025 | JP497.4 | 21/01/2025 | 21/01/2025 | Journal Article |