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Analyzing the Attributes for Ice Cream Purchase Decisions Among Generation Z Consumers (Record no. 130811)
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| 000 -LEADER | |
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| fixed length control field | 01946nam a2200181 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250121b |||||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Khush Kalavadia |
| 245 ## - TITLE STATEMENT | |
| Title | Analyzing the Attributes for Ice Cream Purchase Decisions Among Generation Z Consumers |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | P.76-90 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. biblio.abstract | Purpose : The study aimed to investigate the impact of different attributes of ice creams on purchase decisions among Generation Z consumers.<br/><br/>Methodology : The study is based on a survey of 233 Generation Z consumers who consumed ice cream. The questionnaire consisted of three sections, i.e., demographics, purchase behavior, and consumer behavior. The structural equation modeling (SEM) approach was applied to analyze and interpret the data.<br/><br/>Findings : The study demonstrated that taste, quantity, packaging, and availability influenced the purchase decision of ice cream among Generation Z consumers. The chocolate flavor was the most preferred choice among Generation Z consumers, and they preferred to purchase the ice cream at least once a week.<br/><br/>Practical Implications : The results would provide academicians and business practitioners with practical insights. In the highly competitive FMCG market, this research has important insights for an ice cream brand on specific attributes. A brand could obtain a competitive advantage among Generation Z consumers.<br/><br/>Originality : The study analyzed which specific product attributes played a vital role in selecting an ice cream among Generation Z consumers. These helpful suggestions are offered in order to promote and draw in Generation Z customers for ice cream. |
| 654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS | |
| Subject | <a href="generation Z">generation Z</a> |
| -- | <a href="attributes">attributes</a> |
| -- | <a href=" ice cream"> ice cream</a> |
| -- | <a href="purchase decision">purchase decision</a> |
| -- | <a href=" impulsive behavior"> impulsive behavior</a> |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Rajarshi Debnath |
| 773 0# - HOST ITEM ENTRY | |
| Host Biblionumber | 80314 |
| Host Itemnumber | 111200 |
| Place, publisher, and date of publication | India Associated Management Consultants |
| Title | Indian Journal of Marketing |
| International Standard Serial Number | 0973 8703 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Journal Article |
| 773 0# - HOST ITEM ENTRY | |
| -- | JP497 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| -- | ddc |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Koha issues (times borrowed) | Piece designation (barcode) | Koha date last seen | Price effective from | Koha item type |
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| Dewey Decimal Classification | SNDT Juhu | SNDT Juhu | 21/01/2025 | JP497.5 | 21/01/2025 | 21/01/2025 | Journal Article |