SNDT WOMEN'S UNIVERSITY
BMK Knowledge Resource Centre
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The Role of Perceived Risk in Engaging Customer and Employees for Value Creation in Services (Record no. 130929)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01863nam a2200181 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250205b |||||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ritu Srivastava |
| 245 ## - TITLE STATEMENT | |
| Title | The Role of Perceived Risk in Engaging Customer and Employees for Value Creation in Services |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | P.47-54 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. biblio.abstract | Value creation, customer engagement and employee engagement have emerged as important organizational outcomes for continued success. At the turn of the new decade, it is imperative to identify new research directions for these outcomes to improve the marketing effectiveness of organizations while keeping people at the centre of this pursuit. The present study is propelled by this motivation. The study started with the exploration of the relationship of customer and employee engagement in value creation, while limiting the scope to services. The extant literature has not studied the three together. The second phase of the study dwelled on identifying common links among the three to develop a conceptual model that brought the concepts of customer engagement, employee engagement and value creation together. Perceived risk was identified as the underlying phenomenon that connected all three to be part of a social system. A conceptual framework has been proposed for connecting perceived risk to customer engagement and employee engagement that would create value in service organizations. The study identifies future research directions for theory building and practice |
| 654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS | |
| Subject | <a href="Value Creation">Value Creation</a> |
| -- | <a href="Customer Engagement">Customer Engagement</a> |
| -- | <a href="Employee Engagement">Employee Engagement</a> |
| -- | <a href="Perceived Risk">Perceived Risk</a> |
| -- | <a href="Research Directions">Research Directions</a> |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Diptiman Banerji |
| 773 0# - HOST ITEM ENTRY | |
| Host Biblionumber | 80316 |
| Host Itemnumber | 109637 |
| Place, publisher, and date of publication | New Delhi Sage Publications |
| Title | Vision: The Journal of Business Perspectives |
| International Standard Serial Number | 0972-2629 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Journal Article |
| 773 0# - HOST ITEM ENTRY | |
| -- | JP80 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| -- | ddc |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Koha issues (times borrowed) | Piece designation (barcode) | Koha date last seen | Price effective from | Koha item type |
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| Dewey Decimal Classification | SNDT Juhu | SNDT Juhu | 05/02/2025 | JP80.4 | 05/02/2025 | 05/02/2025 | Journal Article |