SNDT WOMEN'S UNIVERSITY

BMK Knowledge Resource Centre

Vithaldas Vidyavihar, Juhu Tara Road,
Santacruz (West) Mumbai - 400049

Agri-input Buying Behaviour of Paddy Farmers: A Study in the Context of the New Normal Due to COVID-19 (Record no. 131000)

MARC details
000 -LEADER
fixed length control field 02282nam a2200133 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250210b |||||||| |||| 00| 0 eng d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Item number P.111-119
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Ferman Haider Haidery
245 ## - TITLE STATEMENT
Title Agri-input Buying Behaviour of Paddy Farmers: A Study in the Context of the New Normal Due to COVID-19
520 ## - SUMMARY, ETC.
Summary, etc. biblio.abstract Humanity has witnessed diseases and illnesses since the ancient days. These diseases and illnesses resulted in days of suffering leading to disabilities or deaths of many people within communities and are termed as epidemics. As the society progressed, widespread trade increased the interactions between human, animals and ecosystems, thereby increasing the occurrence of these epidemics, often named as pandemics. Several pandemics have afflicted the world throughout history, be it malaria, tuberculosis, leprosy, influenza, smallpox, plagues or HIV/AIDS or the recent incidence of Novel Coronavirus.<br/>Diseases affect the supply chain of farm produce and agriculture. Consequently, it may impact food security. It is assumed that pandemic affects the buying behaviour of farmers and it has the capacity to alter the buying behaviour of paddy farmers in India. In this study, an attempt is made to investigate the effect of certain factors on farmers purchase behaviour during pandemic situation among rice farmers in Chhattisgarh, India. The studied sample included 120 farmers in Dhamtari, Raipur, India, selected randomly. Narratives were collected from the farmers and were analysed using qualitative data analysis software. From the qualitative data analysis, the implication for marketers is that itinerant trainers should be sent to villages to train the farmers, especially the bigger farmers (who have secondary influence), on the new technologies in agricultural inputs. The farmers also influence each other, and some amount of training coverage may eventually reach all farmers. The local dealers and the village headmen should also be influenced. An attempt should be made to marry the new technologies with the traditional methods, as much as possible
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Kaushik Kundu
773 0# - HOST ITEM ENTRY
Host Biblionumber 80316
Host Itemnumber 109637
Place, publisher, and date of publication New Delhi Sage Publications
Title Vision: The Journal of Business Perspectives
International Standard Serial Number 0972-2629
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Journal Article
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Koha normalized classification for sorting Not for loan Location (home branch) Sublocation or collection (holding branch) Date acquired Koha issues (times borrowed) Koha full call number Piece designation (barcode) Koha date last seen Price effective from Koha item type
    Dewey Decimal Classification   P__111119   SNDT Juhu SNDT Juhu 10/02/2025   P.111-119 JP80.10 10/02/2025 10/02/2025 Journal Article