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Impact of “Green Fuel Promotion” on Customer Buying Behavior in Indian Retail Fuel Outlets : A Mix-Method Approach Using fsQCA and NVIVO (Record no. 131272)
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| fixed length control field | 02403nam a2200145 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
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| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Manash Routray |
| 245 ## - TITLE STATEMENT | |
| Title | Impact of “Green Fuel Promotion” on Customer Buying Behavior in Indian Retail Fuel Outlets : A Mix-Method Approach Using fsQCA and NVIVO |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | P.65-72 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. biblio.abstract | Purpose : Oil companies in India have been increasingly investing in green fuel initiatives, including biofuels and renewable energy sources. These efforts aimed to reduce carbon emissions and supported the country’s shift toward a sustainable energy future. This study investigated the effect of green fuel promotions in Indian retail fuel outlets on customer purchasing behaviour.<br/><br/>Methodology : Six independent latent variables (namely brand image, awareness, loyalty program, technological progression, social engagement, and cultural values) that impacted purchase decisions were undertaken in the study. A mixed-method approach, combining both qualitative and quantitative techniques, was employed in this research, using NVIVO-14 and fsQCA 3.0 software.<br/><br/>Findings : This short communication explored psychological, social, and cultural aspects of green promotion that are driving impetus toward customer buying behaviour in Indian retail fuel outlets. We found that customer awareness and loyalty programs under ‘Psychological Factor’ had a noteworthy impact on customers’ green-fuel purchase decisions.<br/><br/>Practical Implications : It was recommended that oil companies must invest in consumer education initiatives to enhance awareness and implement effective loyalty programs. This study will also help oil companies to understand different important facets of green fuel promotion, which will facilitate to increase in customer satisfaction and survival in a competitive market.<br/><br/>Originality : Unlike prior research on green promotion, this research built a model to examine consumer buying behaviour impacted by green fuel promotion in Indian retail fuel outlets. In this study, this model was developed using the consumer behavior model. |
| 654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS | |
| Subject | <a href="green fuel promotion">green fuel promotion</a> |
| -- | <a href="customer buying behaviour">customer buying behaviour</a> |
| -- | <a href="Indian retail fuel outlets">Indian retail fuel outlets</a> |
| -- | <a href="mix-method approach">mix-method approach</a> |
| -- | <a href="consumer behaviour model">consumer behaviour model</a> |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Arunangshu Giri |
| 773 0# - HOST ITEM ENTRY | |
| Host Biblionumber | 80314 |
| Host Itemnumber | 111139 |
| Place, publisher, and date of publication | India Associated Management Consultants |
| Title | Indian Journal of Marketing |
| International Standard Serial Number | 0973 8703 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Journal Article |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Koha issues (times borrowed) | Piece designation (barcode) | Koha date last seen | Price effective from | Koha item type |
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| Dewey Decimal Classification | SNDT Juhu | SNDT Juhu | 04/03/2025 | JP459.4 | 04/03/2025 | 04/03/2025 | Journal Article |