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Role of Q-Commerce Instant Gratification on Customer Satisfaction : The Moderating Effect of Green Packaging (Record no. 131280)
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| fixed length control field | 01702nam a2200145 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
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| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Chandan A. Chavadi |
| 245 ## - TITLE STATEMENT | |
| Title | Role of Q-Commerce Instant Gratification on Customer Satisfaction : The Moderating Effect of Green Packaging |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | P.30-50 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. biblio.abstract | Purpose : This research investigated the role of Q-commerce instant gratification on customer satisfaction, employing the stimulus-organism-behavior-consequence framework.<br/><br/>Methodology : We collected 428 survey responses from Indian consumers who had used the Q-commerce apps through purposive and stratified sampling. Subsequently, we employed structural equation modeling to analyze the data collected.<br/><br/>Findings : The results revealed that instant gratification had a positive influence on customer engagement, experience, and satisfaction. Additionally, customer satisfaction affected repurchase intention and word-of-mouth (WOM), and green packaging significantly moderated the association between customer satisfaction, WOM, and repurchase intention.<br/><br/>Practical Implications : The research outcomes may hold importance for Q-Commerce companies looking to enhance customer satisfaction through quick deliveries and sustainable packaging practices.<br/><br/>Originality : The research contributed by using the stimulus-organism-behavior consequences framework in an emerging field, contributing to the body of scholarly literature. |
| 654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS | |
| Subject | <a href="Q-commerce">Q-commerce</a> |
| -- | <a href="instant gratification">instant gratification</a> |
| -- | <a href="customer satisfaction">customer satisfaction</a> |
| -- | <a href="green packaging.">green packaging.</a> |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Shilpa S. Kokatnur |
| 773 0# - HOST ITEM ENTRY | |
| Host Biblionumber | 80314 |
| Host Itemnumber | 109888 |
| Place, publisher, and date of publication | India Associated Management Consultants |
| Title | Indian Journal of Marketing |
| International Standard Serial Number | 0973 8703 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Journal Article |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Koha issues (times borrowed) | Piece designation (barcode) | Koha date last seen | Price effective from | Koha item type |
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| Dewey Decimal Classification | SNDT Juhu | SNDT Juhu | 04/03/2025 | JP274.2 | 04/03/2025 | 04/03/2025 | Journal Article |