SNDT WOMEN'S UNIVERSITY
BMK Knowledge Resource Centre
Vithaldas Vidyavihar, Juhu Tara Road,
Santacruz (West) Mumbai - 400049
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| fixed length control field | 02269nam a2200133 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250304b |||||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Rajesh K. Pillania |
| 245 ## - TITLE STATEMENT | |
| Title | A Happiness-Based View of the Firm |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | P.51-59 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. biblio.abstract | Purpose : There are many dangers, difficulties, and failures in the rapidly evolving business environment, which makes it imperative for companies to find innovative ways to conduct business.<br/><br/>Design/Methodology/Approach : This conceptual and perspective paper used a primarily deductive approach and some inductive approach.<br/><br/>Findings : Companies may confront new risks and difficulties and take advantage of opportunities by adopting a happiness-based vision of the company. A strategy based on happiness generates a long-term competitive advantage and has a favorable impact on the overall performance of the company as well as several functional areas. This viewpoint combines company and individual objectives. Sustainability follows happiness. A firm with a happiness-based perspective fosters success, sustainability, and happiness as mutually reinforcing objectives that benefit the individual, the business, the environment, and society as a whole.<br/><br/>Practical Implications : This work has implications for governments, civil society, practitioners, and academicians. For governments, it created a new way to look at government policy to encourage a happiness-based view and create a win-win for individuals, firms, the environment, and society overall. It provided environmentalists and members of civil society with a fresh avenue for advocating for the preservation of the environment. Owners and professionals could view the company in a different light, and practitioners could address issues with business and strategy failure. It also provided researchers with an additional topic to explore.<br/><br/>Originality/Value : This work suggested a new way to view a firm which created value for governments, civil society, business professionals, and academicians. |
| 654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS | |
| Subject | <a href="happiness-based view of firm">happiness-based view of firm</a> |
| -- | <a href="happiness">happiness</a> |
| -- | <a href="strategy">strategy</a> |
| -- | <a href="happiness strategy">happiness strategy</a> |
| -- | <a href="performance">performance</a> |
| -- | <a href="sustainability">sustainability</a> |
| -- | <a href="prosperity">prosperity</a> |
| 773 0# - HOST ITEM ENTRY | |
| Host Biblionumber | 80314 |
| Host Itemnumber | 109888 |
| Place, publisher, and date of publication | India Associated Management Consultants |
| Title | Indian Journal of Marketing |
| International Standard Serial Number | 0973 8703 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Journal Article |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Koha issues (times borrowed) | Piece designation (barcode) | Koha date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | SNDT Juhu | SNDT Juhu | 04/03/2025 | JP274.3 | 04/03/2025 | 04/03/2025 | Journal Article |