SNDT WOMEN'S UNIVERSITY
BMK Knowledge Resource Centre
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Santacruz (West) Mumbai - 400049
Two Decades of Advertisement Engagement : A Bibliometric and Network Analysis (Record no. 131286)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00497nam a2200121 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250304b |||||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Pritha Nasery Ubgade |
| 245 ## - TITLE STATEMENT | |
| Title | Two Decades of Advertisement Engagement : A Bibliometric and Network Analysis |
| 654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS | |
| Subject | <a href="advertisement engagement ">advertisement engagement </a> |
| -- | <a href="bibliometric analysis ">bibliometric analysis </a> |
| -- | <a href="advertisement involvement ">advertisement involvement </a> |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sujata Joshi |
| 773 0# - HOST ITEM ENTRY | |
| Host Biblionumber | 80314 |
| Host Itemnumber | 110066 |
| Place, publisher, and date of publication | India Associated Management Consultants |
| Title | Indian Journal of Marketing |
| International Standard Serial Number | 0973 8703 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Journal Article |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Koha issues (times borrowed) | Piece designation (barcode) | Koha date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | SNDT Juhu | SNDT Juhu | 04/03/2025 | JP332.5 | 04/03/2025 | 04/03/2025 | Journal Article |