SNDT WOMEN'S UNIVERSITY
BMK Knowledge Resource Centre
Vithaldas Vidyavihar, Juhu Tara Road,
Santacruz (West) Mumbai - 400049
Customers’ Purchase Intention of Green Cosmetics in India : Empirical Validations Using an Extended Theory of Planned Behavior (TPB) (Record no. 131291)
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| 000 -LEADER | |
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| fixed length control field | 02399nam a2200145 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250305b |||||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Abhilasha Singh Upadhyaya |
| 245 ## - TITLE STATEMENT | |
| Title | Customers’ Purchase Intention of Green Cosmetics in India : Empirical Validations Using an Extended Theory of Planned Behavior (TPB) |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | P.60-77 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. biblio.abstract | Purpose : The motive behind the present research was to examine the variables that influence consumers’ intentions to purchase green cosmetics. Additionally, this research aimed to visualize the significance of green cosmetics in the thoughts of contemporary customers and examine current developments in the cosmetics sector.<br/><br/>Design/Methodology/Approach : The proposed research framework was based on the theory of planned behavior, which is extended by introducing “Environmental Concern” and “Environmental Knowledge” as the predictors of attitude toward the purchase intentions of green cosmetics. The empirical validations were achieved through multiple linear regression. A total of 286 responses were instrumented for the study.<br/><br/>Findings : The findings of the study demonstrated that consumers’ intentions to purchase green cosmetics are highly influenced by their attitudes about green cosmetics, perceived behavioral control, trust in green cosmetics, and social influence. Nevertheless, even when both variables had a considerable impact on customers’ attitudes toward green cosmetics, environmental concern and environmental knowledge did not significantly affect consumers’ intentions to purchase green cosmetics.<br/><br/>Originality/Value : The study enriched the existing literature related to consumer purchase behavior of green cosmetics by picturing a holistic view of the existing academic literature available and also provided a scale for the purchase intention in the Indian context.<br/><br/>Limitations : Though 286 responses were collected for the study, more responses could have altered the results. The sample size is the study’s limitation. |
| 654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS | |
| Subject | <a href="green cosmetics">green cosmetics</a> |
| -- | <a href="sustainable consumption">sustainable consumption</a> |
| -- | <a href="sustainable development goals">sustainable development goals</a> |
| -- | <a href="green consumption">green consumption</a> |
| -- | <a href="green consumer purchase intentions">green consumer purchase intentions</a> |
| -- | <a href="theory of planned behavior">theory of planned behavior</a> |
| -- | <a href="green-buying">green-buying</a> |
| -- | <a href="nature-friendly cosmetics">nature-friendly cosmetics</a> |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Charu Sijoria |
| 773 0# - HOST ITEM ENTRY | |
| Host Biblionumber | 80314 |
| Host Itemnumber | 109888 |
| Place, publisher, and date of publication | India Associated Management Consultants |
| Title | Indian Journal of Marketing |
| International Standard Serial Number | 0973 8703 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Journal Article |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Koha issues (times borrowed) | Piece designation (barcode) | Koha date last seen | Price effective from | Koha item type |
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| Dewey Decimal Classification | SNDT Juhu | SNDT Juhu | 05/03/2025 | JP274.4 | 05/03/2025 | 05/03/2025 | Journal Article |