SNDT WOMEN'S UNIVERSITY
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INSIGHTS FROM AN EMERIGING MARKET CONTEXT (Record no. 131295)
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| 000 -LEADER | |
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| fixed length control field | 02550nam a2200145 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250305b ||||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | BRAJABALLAV KAR |
| 245 ## - TITLE STATEMENT | |
| Title | INSIGHTS FROM AN EMERIGING MARKET CONTEXT |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | P.26-44 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. biblio.abstract | Purpose : In contrast to return behavior, consumer purchasing behavior is thoroughly investigated. Returns have increased in tandem with the growth of online shopping through e-commerce sites, particularly in emerging nations like India. The present study aimed to determine whether there are any prevailing behavioral features associated with customer returns, given the disproportionate number of returns that India receives in comparison to other nations. The body of existing studies has not sufficiently examined product returns resulting from internet sales. Investigating the expanding e-commerce sector and the unprofitability of these businesses in the context of emerging markets requires research.<br/><br/>Methodology : A systematic online questionnaire survey was used to gather information on a variety of topics related to returns after purchases, including delivery experiences, product dissonance, information search, product attributes and categories, and demographics. Outcome factors included the size of the returns and the frequency of returns.<br/><br/>Findings : This research concluded that the following elements can be used to explain product return behavior in online purchases: situational circumstances, impulse, experimenting with new products, volition, unethical behavior, seasonal purchases, purchases prompted by promotions, and enforced options. In addition to these, dissonance, delivery encounters, information behavior, and productspecific factors — all played a big role in online purchase returns. The frequency, variety, and mechanism of reimbursement of returns for internet purchases varied greatly.<br/><br/>Originality : To have a better understanding of the return behavior, this research took into account factors such as income, monthly expenses, and spending on online goods.<br/><br/>Managerial Implications : Understanding the return behavior could help influence customer purchases, returns, and retention. Managers could control and manage the factors influencing returns at a desired level.<br/><br/><br/> |
| 654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS | |
| Subject | <a href="online purchase">online purchase</a> |
| -- | <a href="return">return</a> |
| -- | <a href="behavior">behavior</a> |
| -- | <a href="product">product</a> |
| -- | <a href="delivery">delivery</a> |
| -- | <a href=" information search"> information search</a> |
| -- | <a href=" information search,"> information search,</a> |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Piyusa Pritiparnna Das |
| 773 0# - HOST ITEM ENTRY | |
| Host Biblionumber | 80314 |
| Host Itemnumber | 109710 |
| Place, publisher, and date of publication | India Associated Management Consultants |
| Title | Indian Journal of Marketing |
| International Standard Serial Number | 0973 8703 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Journal Article |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Koha issues (times borrowed) | Piece designation (barcode) | Koha date last seen | Price effective from | Koha item type |
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| Dewey Decimal Classification | SNDT Juhu | SNDT Juhu | 05/03/2025 | JP153.2 | 05/03/2025 | 05/03/2025 | Journal Article |