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The Effect of Social Media Influencers on Visit Intention in the Restaurant Industry (Record no. 131296)
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| 000 -LEADER | |
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| fixed length control field | 01937nam a2200145 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250306b |||||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mohamad Bash |
| 245 ## - TITLE STATEMENT | |
| Title | The Effect of Social Media Influencers on Visit Intention in the Restaurant Industry |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | P.45-61 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. biblio.abstract | Purpose : This paper integrated the stimulus–organism–response (S–O–R) framework and media richness theory to investigate the impact of influencers on social media on customers’ visit intention through customer attitude and parasocial relationships.<br/><br/>Methodology : The information was gathered via a survey, and 360 answers were included in the final analysis. Structural equation modeling was used to evaluate the relationships among the constructs.<br/><br/>Findings : We found that the perceived social media influencers’ (SMIs) credibility and message content dimensions (atheistic and usefulness) increased the followers’ contributed engagement and the intention to visit the endorsed restaurant through parasocial relationships and customer attitude. Furthermore, the media richness of SMI’s posts enhanced the relationship between influencer credibility, aesthetic message content, and followers’ contributed engagement.<br/><br/>Practical Implications : When choosing a specific SMI for their promotion strategy, restaurant owners should take into account media richness criteria in addition to influencer credibility, aesthetics, and usefulness posts.<br/><br/>Originality : This study combined the S–O–R theory with media richness theory, in contrast to previous influencer literature research, to explain the influencers’ effect on their followers. |
| 654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS | |
| Subject | <a href="social media influencer’s (SMIs) attributes">social media influencer’s (SMIs) attributes</a> |
| -- | <a href="media richness">media richness</a> |
| -- | <a href="stimulus–organism–response (S–O–R)">stimulus–organism–response (S–O–R)</a> |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Anupam Bandyopadhyay |
| 773 0# - HOST ITEM ENTRY | |
| Host Biblionumber | 80314 |
| Host Itemnumber | 109710 |
| Place, publisher, and date of publication | India Associated Management Consultants |
| Title | Indian Journal of Marketing |
| International Standard Serial Number | 0973 8703 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Journal Article |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Koha issues (times borrowed) | Piece designation (barcode) | Koha date last seen | Price effective from | Koha item type |
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| Dewey Decimal Classification | SNDT Juhu | SNDT Juhu | 06/03/2025 | JP153.3 | 06/03/2025 | 06/03/2025 | Journal Article |