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Influence of External and Situational Stimulus Factors on Impulse Buying : A Stimulus-Organism- Response Framework (Record no. 131297)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02368nam a2200133 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250306b |||||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Shaon Sen |
| 245 ## - TITLE STATEMENT | |
| Title | Influence of External and Situational Stimulus Factors on Impulse Buying : A Stimulus-Organism- Response Framework |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | P.62-78 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. biblio.abstract | Purpose : This study aimed to develop a research model that incorporated the cognitive (useful) and affective (hedonic) motivations that influence the relationship between external and situational stimuli on consumers’ impulsive buying while adopting the stimulus-organism-response (S-O-R) framework. The study has proposed a number of situational and external cues that, through the customers’ affective and cognitive incentives, stimulate their impulsivity toward purchasing.<br/><br/>Methodology : This study extensively reviewed scholarly research works published in national and international peer-reviewed journals published between 2012 and 2024 identified through specific keyword searches and iterative search results. Henceforth, this study excluded the research articles that did not comply with the relevance and the search criteria. All the research articles considered for the literature review are written in English.<br/><br/>Findings : This study used a direct antecedent-consequent link to provide a thorough explanation of the phenomenon of impulsive buying. It has discussed how buyers’s cognitive and affective emotions play a role in what leads to their impulsive purchasing behavior.<br/><br/>Practical Implications : The propositions would assist marketers in unveiling the enigma of the consumers’ need recognition that is often triggered by consumers’ trait changes due to psychological shifts; henceforth, practitioners would design effective marketing communications.<br/><br/>Originality : This research is distinct from previous studies since it used the S-O-R paradigm and included a mediation role for affective and cognitive emotions in order to try and resolve the current disagreement among researchers regarding the influence of peer pressure on impulsive buying behavior. |
| 654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS | |
| Subject | <a href="impulse buying">impulse buying</a> |
| -- | <a href="consumer behavior">consumer behavior</a> |
| -- | <a href="consumer research">consumer research</a> |
| -- | <a href="consumer marketing">consumer marketing</a> |
| -- | <a href="advertising">advertising</a> |
| -- | <a href="stimulus-organism-response model">stimulus-organism-response model</a> |
| 773 0# - HOST ITEM ENTRY | |
| Host Biblionumber | 80314 |
| Host Itemnumber | 109710 |
| Place, publisher, and date of publication | India Associated Management Consultants |
| Title | Indian Journal of Marketing |
| International Standard Serial Number | 0973 8703 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Journal Article |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Koha issues (times borrowed) | Piece designation (barcode) | Koha date last seen | Price effective from | Koha item type |
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| Dewey Decimal Classification | SNDT Juhu | SNDT Juhu | 06/03/2025 | JP153.4 | 06/03/2025 | 06/03/2025 | Journal Article |