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Antecedents of Status Consumption of Fashion Brands – The Impact of Sustainability in the Post-COVID Era (Record no. 131298)
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| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
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| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Chhavi Taneja |
| 245 ## - TITLE STATEMENT | |
| Title | Antecedents of Status Consumption of Fashion Brands – The Impact of Sustainability in the Post-COVID Era |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | P.26-43 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. biblio.abstract | Purpose : The present study developed a conceptual model for the antecedents of status consumption for fashion brands in India. It also decoded how increased consumer focus toward sustainability has impacted the consumption of fashion brands.<br/><br/>Methodology : Six consumption values and traits (i.e., the need for materialism, uniqueness, self-esteem, public self-consciousness, social norms, and social media influence) were identified as critical factors based on a narrative literature review (NLR) of the status and sustainable consumption habits.<br/><br/>Findings : We discovered unmistakable indicators that the luxury market is shifting toward a more sustainable paradigm. By choosing sustainable and organic options, consumers are showing fashion manufacturers more consideration. A shift in consumer values and characteristics (i.e., demand for materialism, uniqueness, self-esteem, public self-consciousness, social norms, and social media influence) is linked to a growing preference for sustainable fashion labels.<br/><br/>Practical Implications : It was recommended that marketers address this paradigm shift in consumer values and traits by using sustainability as a key differentiator for luxury brands. Mindfulness may erode materialistic values so that brands may focus on “conscientious value” instead of “conspicuous value.” Our study is not free from limitations and allows scope for future researchers to test the conceptual model empirically.<br/><br/>Originality : This study is an early attempt to evaluate the effects of sustainability concerns on post-COVID fashion brand consumption and the potential contributing elements. |
| 654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS | |
| Subject | <a href="Consumer Research">Consumer Research</a> |
| -- | <a href="Consumer Marketing">Consumer Marketing</a> |
| -- | <a href=" Fashion"> Fashion</a> |
| -- | <a href="Marketing Strategy">Marketing Strategy</a> |
| -- | <a href="Brand Preference">Brand Preference</a> |
| -- | <a href="Differentiation">Differentiation</a> |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Shveta Kalra |
| 773 0# - HOST ITEM ENTRY | |
| Host Biblionumber | 80314 |
| Host Itemnumber | 109652 |
| Place, publisher, and date of publication | India Associated Management Consultants |
| Title | Indian Journal of Marketing |
| International Standard Serial Number | 0973 8703 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Journal Article |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Koha issues (times borrowed) | Piece designation (barcode) | Koha date last seen | Price effective from | Koha item type |
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| Dewey Decimal Classification | SNDT Juhu | SNDT Juhu | 06/03/2025 | JP95.2 | 06/03/2025 | 06/03/2025 | Journal Article |