SNDT WOMEN'S UNIVERSITY
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Consumers’ Organic Food Purchase Behavior in Bangladesh : An Extended Theory of Planned Behavior Approach (Record no. 131748)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01905nam a2200121 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250623b |||||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Shamima Easmin Shanta |
| 245 ## - TITLE STATEMENT | |
| Title | Consumers’ Organic Food Purchase Behavior in Bangladesh : An Extended Theory of Planned Behavior Approach |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | P 64-80 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. biblio.abstract | Purpose : The current study examined consumers’ intention and actual purchase behavior to buy organic foods. An extended theory of planned behavior was utilized to minimize the deficiency in this area of literature.<br/><br/>Design/Methodology/Approach : A quantitative online survey was conducted using the purposive sampling technique, and a total of 442 organic food consumers were recruited from Bangladesh. The collected data were estimated employing partial least squares-structural equation modeling (PLS-SEM) to test the hypothesized relations.<br/><br/>Findings : The findings depicted that product availability, attitude, health consciousness, and consumer trust greatly influenced consumers’ organic food purchase intention and, in turn, their actual purchase behavior. The estimations further confirmed that consumer trust played a significant role in mediating the relationships between product information and consumers’ organic food purchase intention.<br/><br/>Practical Implications : This study offered valuable insights for decision-makers, organic food marketers, academics, and practitioners, focusing on organic food availability, grasping consumer attitudes, catering to health-conscious consumers’ needs, and boosting their trust.<br/><br/>Originality : Unlike earlier investigations, this study extends the theory of planned behavior approach by crafting a contributory framework to examine consumers’ actual purchase behavior toward organic foods. |
| 773 0# - HOST ITEM ENTRY | |
| Host Biblionumber | 80314 |
| Host Itemnumber | 112303 |
| Place, publisher, and date of publication | India Associated Management Consultants |
| Title | Indian Journal of Marketing |
| International Standard Serial Number | 0973 8703 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Journal Article |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Koha issues (times borrowed) | Piece designation (barcode) | Koha date last seen | Price effective from | Koha item type |
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| Dewey Decimal Classification | SNDT Juhu | SNDT Juhu | 23/06/2025 | JP586.4 | 23/06/2025 | 23/06/2025 | Journal Article |