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Consumer Perceived Value and Decision Outcome in Multi-Channel Retail : A Systematic Literature Review (Record no. 131749)
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| fixed length control field | 02246nam a2200133 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250623b |||||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Dinesh Sharma |
| 245 ## - TITLE STATEMENT | |
| Title | Consumer Perceived Value and Decision Outcome in Multi-Channel Retail : A Systematic Literature Review |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | P 8-32 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. biblio.abstract | Purpose : Increasing research on multi-channel identifies various disconnected factors influencing customer decision-making behavior. Collecting and synthesizing this data was imperative to provide practitioners with pertinent insights. This paper examined the current research on multi-channel retailing consumer decision outcomes (CDOs) from the lens of consumer perceived value (CPV).<br/><br/>Methodology : This study employed a systematic literature review to delineate the existing knowledge at the junction of CPV and CDO in multi-channel (siloed or integrated) retailing.<br/><br/>Findings : A systematic review of 152 peer-reviewed articles published in English-language journals indicated that multi-channel CDOs are predominantly examined as a consequence of the perceived value of multi-channel dimensions rather than linked to retailing marketing and management. This study introduced a conceptual framework for multi-channel CDOs’ antecedents, episodes, and consequences.<br/><br/>Practical Implications : The results indicated techniques for utilizing customer decision outcomes to enhance returns for retail marketers and managers. These insights will assist field personnel in attaining consumer decision-making behavior objectives.<br/><br/>Originality : This is among the first studies to conduct a systematic review of exhaustive peer-reviewed articles to delineate existing gaps and potential for future research by mapping the intersection of multi-channel customer-perceived value and CDOs. Further, this study provided various findings on retailing studies by segregating findings between articles corresponding to multichannel and omnichannel. |
| 654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS | |
| Subject | <a href="consumer perceived value (CPV)">consumer perceived value (CPV)</a> |
| -- | <a href="consumer decision outcome (CDO)">consumer decision outcome (CDO)</a> |
| -- | <a href="multi-channel/omnichannel">multi-channel/omnichannel</a> |
| -- | <a href="retail marketing and management">retail marketing and management</a> |
| -- | <a href="systematic literature review.">systematic literature review.</a> |
| 773 0# - HOST ITEM ENTRY | |
| Host Biblionumber | 80314 |
| Host Itemnumber | 112305 |
| Place, publisher, and date of publication | India Associated Management Consultants |
| Title | Indian Journal of Marketing |
| International Standard Serial Number | 0973 8703 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Journal Article |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Koha issues (times borrowed) | Piece designation (barcode) | Koha date last seen | Price effective from | Koha item type |
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| Dewey Decimal Classification | SNDT Juhu | SNDT Juhu | 23/06/2025 | JP587.1 | 23/06/2025 | 23/06/2025 | Journal Article |