SNDT WOMEN'S UNIVERSITY
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Effects of Sensation Seeking, Creator Attractiveness, Content Novelty, and Credibility on Branded Entertainment (Record no. 131750)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02011nam a2200133 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250623b |||||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Jungryum Kim |
| 245 ## - TITLE STATEMENT | |
| Title | Effects of Sensation Seeking, Creator Attractiveness, Content Novelty, and Credibility on Branded Entertainment |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | P 33-52 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. biblio.abstract | Purpose : This study explored the effects of branded entertainment on the information processing of consumers. It proposed modeling factors influencing consumer behaviors.<br/><br/>Methodology : Using Korean female consumers as research samples, this study collected survey samples, and tried to identify the roles of consumer psychological factors, creator attractiveness, and content factors on purchase intention and word-of-mouth intention.<br/><br/>Findings : The findings of this study showed that sensation-seeking influenced both purchase intention and word-of-mouth intention. Creator attractiveness was related in positive ways, and content novelty and content credibility influenced purchase intention and word-of-mouth intention. Lastly, attitudes toward content was connected to both purchase intention and word-of-mouth intention.<br/><br/>Practical Implications : The hierarchical regression model of this study suggested certain academic implications and could also provide managerial implications in terms of the production of branded entertainment, especially focusing on creators’ attractiveness and content styles. The research product was limited to only cosmetics, and future research will be necessary with more diverse products.<br/><br/>Originality : Unlike prior research on influencer marketing, the current work built an attractiveness model of influencers incorporating sensation seeking, novelty, and ad credibility. |
| 654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS | |
| Subject | <a href="sensation-seeking">sensation-seeking</a> |
| -- | <a href="content novelty">content novelty</a> |
| -- | <a href="attractiveness">attractiveness</a> |
| -- | <a href="advertising credibility">advertising credibility</a> |
| -- | <a href=" purchase intentions, and word-of-mouth."> purchase intentions, and word-of-mouth.</a> |
| -- | <a href="word-of-mouth">word-of-mouth</a> |
| 773 0# - HOST ITEM ENTRY | |
| Host Biblionumber | 80314 |
| Host Itemnumber | 112305 |
| Place, publisher, and date of publication | India Associated Management Consultants |
| Title | Indian Journal of Marketing |
| International Standard Serial Number | 0973 8703 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Journal Article |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Koha issues (times borrowed) | Piece designation (barcode) | Koha date last seen | Price effective from | Koha item type |
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| Dewey Decimal Classification | SNDT Juhu | SNDT Juhu | 23/06/2025 | JP587.2 | 23/06/2025 | 23/06/2025 | Journal Article |