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Bibliometric Analysis of Omnichannel Retailing Trends : Insights from the Last 19 Years (Record no. 131907)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02198nam a2200145 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250707b |||||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ruchika Rastogi |
| 245 ## - TITLE STATEMENT | |
| Title | Bibliometric Analysis of Omnichannel Retailing Trends : Insights from the Last 19 Years |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | pp45-65 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. biblio.abstract | Purpose : This study investigated the evolution of scholarly research on omnichannel retailing, an area that still lacked a comprehensive bibliometric assessment. By synthesizing existing literature, the study aimed to highlight key research trends, influential works, and thematic developments in the field.<br/><br/>Design/Methodology/Approach : A bibliometric analysis was conducted on 279 publications indexed in the Scopus database from 2002 to 2021. VoSviewer software was used to create a visual map of recurring research terms. The study identified key articles, authors, and journals, while a content analysis of highly cited papers and recent works further refined the understanding of omnichannel retailing.<br/><br/>Findings : The results revealed the most influential contributions to the field, categorized into five major research clusters. The analysis highlighted key authors, sources, and documents that shaped omni-channel retailing literature. Content analysis further captured evolving research priorities and emerging themes from recent publications.<br/><br/>Practical Implications : The study consolidated fragmented literature, offering insights for researchers, practitioners, and retailers. Understanding dominant themes and research trajectories helped businesses implement effective omnichannel strategies while guiding future academic investigations.<br/><br/>Originality : This study uniquely combined bibliometric and content analysis to systematically map omni-channel retailing research. By providing a structured overview of existing studies, it enhanced theoretical comprehension and practical application of omnichannel strategies |
| 654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS | |
| Subject | <a href="omni-channel">omni-channel</a> |
| -- | <a href="systematic literature review (SLR)">systematic literature review (SLR)</a> |
| -- | <a href=" bibliometric analysis"> bibliometric analysis</a> |
| -- | <a href="content analysis">content analysis</a> |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Shantanu Saha |
| 773 0# - HOST ITEM ENTRY | |
| Host Biblionumber | 80314 |
| Host Itemnumber | 112811 |
| Place, publisher, and date of publication | India Associated Management Consultants |
| Title | Indian Journal of Marketing |
| International Standard Serial Number | 0973 8703 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Journal Article |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Location (home branch) | Sublocation or collection (holding branch) | Date acquired | Koha issues (times borrowed) | Piece designation (barcode) | Koha date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | SNDT Juhu | SNDT Juhu | 07/07/2025 | jp744.3 | 07/07/2025 | 07/07/2025 | Journal Article |